Hate-watching and consuming media.

As a topic for discussion, I've always been curious about the concept of hate-watching, and just why some people partake in it.

I feel like there are two types of hate-watching, the first is when a show someone initially likes suddenly declines in quality and despite their frustrations they try to hold out as long as possible hoping that somehow there'll be an upturn at some point, and even if it doesn't they'll be a "true fan" and begrudgingly stick with it until the bitter end. The second is when one knows they won't like something but will hate-watch it anyway just to rant about how bad it is after the fact. It's mainly the latter I'm interested in examining.

( Is hate-watching a productive way of consuming media? )